When Is The Best Time To Post On Pinterest?
8 February 2024
Your Pinterest business account is all set, and the created pins are ready to be published.
All you need to do now is figure out the best time to post on Pinterest.
The timing of your posts on Pinterest can influence the level of engagement and visibility your content receives. Without a proper tool, pinning to Pinterest can take a lot of time and effort.
Pin Generator helps you create a high volume of quality pins to be scheduled according to an easy calendar, freeing up your time to focus on the growth of your business.
But before exploring the tool, let’s answer an important question — what is the best time to post on Pinterest?
Why Pinterest Timing Is Important
A few years ago, Pinterest had a chronological feed, meaning that timing was crucial for the success of your pins. But things have changed. So why should we care about the timing of our posts even now?
The short answer is to maximize reach.
But for a more detailed reply, here’s why Pinterest timing is important to you as a content creator, Pinterest manager, or business owner.
Pinterest Smart Feed algorithm
The success of a pin is determined by the reactions it gets from followers. Their reactions tell Pinterest that your content is quality and worth sharing. Pinterest then boosts your content in Smart Feed and search results, giving you more exposure.
If your followers don’t react, Pinterest assumes your pins aren’t good enough, therefore reducing your reach.
Now, posting at the wrong hours, when people are least on Pinterest, means they don’t get to see your pins. And this makes the smart feed algorithm assume your post is crappy. But posting at the right time, when most of your target audience is on the Pinterest platform, translates to more eyeballs on your post, more reach, and favors from the algorithm.
Adapting to the online world
The online world operates dynamically, with users accessing platforms at varying times throughout the day and week. By strategically selecting the optimal posting times, you can tap into moments when your target audience is most active and receptive.
A well-timed post increases the likelihood of it appearing in users’ feeds when they are actively browsing, leading to higher engagement rates, such as likes, repins, and comments.
In addition, understanding your target audience’s behavior is paramount. Pinners have unique habits, preferences, and routines, and aligning your posting schedule with these patterns demonstrates your brand’s attentiveness and consideration.
Recognizing when your audience is most likely to interact with your content fosters a sense of connection and encourages meaningful engagement, ultimately enhancing your brand’s visibility and influence on Pinterest.
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When Is the Best Time to Post on Pinterest?
For years, researchers have tried to determine when is the best time to post to Pinterest, producing several different studies. Despite the different efforts, all of their findings seem to be similar.
In general, Findings have shown that the best times to post on Pinterest are between 8 pm and 11 pm, as well as 2 am and 4 am. Fridays and Saturdays have also shown more positive results, with 9 pm being the peak time.
However, this is just a general guideline. If you want your pins to be successful, you need to take a closer look at your specific target audience and their routines.
Best Time to Post on Pinterest By Day
Best Time To Post On Pinterest On Sundays
The overall best time to post on Pinterest on Sundays is 8 PM.
Suitable time to post on Sundays, from best hours to worst:
- 8:00 PM
- 12:00 PM
- 9:00 PM
- 10:00 PM
- 4:00 PM
- 5:00 PM
- 3:00 PM
- 7:00 PM
- 11:00 PM
- 10:00 AM
- 6:00 PM
- 9:00 AM
Best Time To Post On Pinterest On Mondays
Overall best pinning time to post on Mondays is 8 PM.
Other suitable times to post on Mondays:
- 4:00 PM
- 2:00 PM
- 9:00 PM
- 3:00 PM
- 12:00 PM
- 10:00 AM
- 5:00 PM
- 6:00 PM
- 10:00 PM
- 7:00 PM
- 11:00 AM
Best Time To Post On Pinterest On Tuesdays
The best time to post on Pinterest on Tuesday is 8:00 PM.
Other suitable times to post on Pinterest:
- 9:00 PM
- 3:00 PM
- 4:00 PM
- 2:00 PM
- 7:00 PM
- 6:00 PM
- 12:00 PM
- 9:00 AM
- 5:00 PM
- 10:00 AM
- 10:00 PM
- 11:00 PM
Best Time To Post On Pinterest On Wednesdays
Overall best time to post on Pinterest on Wednesday is 2:00 PM.
Other suitable times to post on Pinterest:
- 4:00 PM
- 3:00 PM
- 9:00 PM
- 8:00 PM
- 9:00 AM
- 7:00 PM
- 6:00 PM
- 8:00 AM
- 5:00 PM
- 7:00 AM
- 1:00 PM
- 3:00 AM
- 11:00 AM
Best Time To Post On Pinterest On Thursdays
Overall best time to post on Pinterest on Thursday is 8:00 PM.
Other suitable times to post on Thursdays:
- 8:00 PM
- 2:00 PM
- 6:00 PM
- 9:00 PM
- 4:00 PM
- 7:00 PM
- 5:00 PM
- 3:00 PM
- 1:00 PM
- 9:00 AM
- 8:00 AM
- 12:00 PM
Best Time To Post On Pinterest On Fridays
Overall best time to post on Pinterest on Fridays is 4:00 PM.
Other suitable times to post on Fridays include:
- 3:00 PM
- 2:00 PM
- 5:00 PM
- 6:00 PM
- 1:00 PM
- 3:00 AM
- 9:00 AM
- 8:00 PM
- 2:00 AM
- 9:00 PM
- 12:00 PM
Best Time To Post On Pinterest On Saturdays
Overall best time to post on Pinterest on Saturdays is 11:00 PM.
Other suitable times to post on Saturdays include:
- 11:00 PM
- 6:00 PM
- 7:00 PM
- 11:00 AM
- 4:00 PM
- 1:00 PM
- 2:00 PM
- 3:00 PM
- 10:00 PM
- 7:00 AM
- 8:00 PM
- 12:00 PM
- 6:00 AM
Best Time To Post Pinterest Videos
While the optimal posting times may vary based on your specific audience demographics and behaviors, here are some general guidelines to consider:
Weekdays: Monday to Friday tends to be the most active period for Pinterest users. Posting videos during mid-morning (around 8 AM to 11 AM) and mid-afternoon (around 2 PM to 4 PM) on weekdays may increase the likelihood of reaching a larger audience as people take breaks or browse during work hours.
Evenings: Posting videos in the evening on weekdays (around 8 PM to 11 PM) can also be effective, as users unwind and spend leisure time on social media platforms.
Weekends: While Pinterest activity typically dips on weekends compared to weekdays, posting videos during late mornings (around 9 AM to 11 AM) and early evenings (around 5 PM to 7 PM) on Saturdays and Sundays may still capture the attention of users during their leisure time.
Consistency: Regardless of the specific times you choose, maintaining a consistent posting schedule is key for building an engaged audience on Pinterest. Regularly sharing high-quality video content can help increase visibility and attract followers over time.
Factors to Consider When Choosing the Best Times to Pin on Pinterest
To find the best times for Pinterest posting, several factors need to be considered.
Your Pinterest Goals
When determining the best time to post on Pinterest, it’s essential to align your posting schedule with your specific Pinterest goals. Your objectives play a pivotal role in deciding when to share your content. If you aim to maximize visibility and engagement and grow followers, then posting during peak activity times when your target audience is most active could be beneficial.
On the other hand, if your primary goal is to drive traffic to your website or online store, you might want to consider posting during hours when users are more likely to make purchasing decisions.
By intimately understanding your Pinterest goals, whether they involve brand awareness, community engagement, or driving conversions, you can strategically time your posts to resonate with your audience’s behaviors and preferences, increasing the likelihood of achieving the desired outcomes. Your goals provide the compass for navigating the intricate landscape of Pinterest, guiding you toward selecting the optimal times to share your content for the greatest impact.
Days of the Week
The best day to post on Pinterest will differ from one account to another. The choice of which days to post on Pinterest holds significant influence over the success of your content strategy. Different days of the week often correspond to varying user behaviors and interests, making it crucial to consider this factor when planning your posting schedule.
For instance, weekdays may see higher traffic during commuting hours and breaks as users turn to Pinterest for inspiration and relaxation. Weekends, on the other hand, can yield increased engagement as people have more leisure time to explore and engage with content.
Essentially, the days you post on Pinterest should align with your target audience’s routine.
How Often to Post
Are you stumped, wondering how often should you pin on Pinterest? The frequency of your posts on Pinterest plays a vital role in determining the optimal posting times. Consistency is key to maintaining an engaged audience, as regular updates keep your brand top-of-mind and encourage sustained interaction.
When considering how often to post, it’s essential to strike a balance between maintaining a steady presence and avoiding overwhelming your followers with an excessive influx of content.
If you’re posting too infrequently, you risk losing visibility and engagement opportunities. Conversely, excessive posting might lead to fatigue and diminished interest. By aligning your posting frequency with the preferences of your target audience, you can strategically select the best times to share your content, ensuring that your posts are seen, appreciated, and interacted with consistently over time.
As Pinterest enjoys consistency, you need to stick to a plan for Pinterest post timings and keep it going. That sounds like a lot of effort – so can you schedule posts on Pinterest? Pin Generator’s scheduling tool alleviates the pressure, allowing you to create pins, as well as Auto Pins, and let the tool handle the release.
Audience and Demographics
Your audience and their demographics are probably the most important factors to consider, especially if your target audience is in another time zone. Understanding these details will guide you on the best time of day to pin on Pinterest.
If that’s the case, then your scheduling will need to be adjusted to fit into their time zone and routine. It’s important to do some research on your audience’s occupation and their social media routines. This will help you to better understand when they are more likely to be active on social media.
If you’re targeting working professionals, focusing on weekdays might be more effective, while a lifestyle or hobby-related audience might be more active on weekends. When you actively choose to start posting at the beginning of the day, Pinterest will ensure that your pin reaches people who are active at that time. Scheduling your posts for these times is equally effective.
By tailoring your posting times to the days that resonate most with your target demographic, you can optimize your content’s visibility and engagement potential, ultimately driving your Pinterest strategy toward success.
How Pin Generator Can Help Boost Your Pinterest Reach
So, what is the best time to pin on Pinterest? Deciding on what time to pin on Pinterest demands consideration of various factors. Pinterest favors accounts that post a high volume of quality content consistently. The problem is that creating quality content takes a lot of time, meaning that posting consistently may be tricky.
With Pin Generator, you can create any number of pins that you’d like without compromising on quality. With just a click of a button, you will have customized, eye-catching content that’s ready to be posted, downloaded, or scheduled to go out (at the best time to pin on Pinterest).
If you have any questions about Pin Generator or would like to share feedback, please don’t hesitate to contact us here.
