Catalogs Β· shopping pins

Turn your store intopins people can shop

A catalog hands Pinterest your products β€” name, price, photo, link to buy β€” in a format it understands. Shoppers see the price on the pin and land on the product page, one click from checkout.

price on the pinreal product photoslinks to checkoutads-ready
Login or sign up to create a Pinterest Catalog.

Create your account

or
Already have an account?
// why catalogs

Shopping pins start with a catalog

Pinterest can only sell what it can read. A catalog is how it reads your store.

A regular pin shows an image and hopes for the click. A shopping pin shows the price, the availability, and a path straight to the product page β€” because behind it sits a catalog item with all of that filled in. People browse Pinterest with intent to buy; a catalog meets them with something they can actually purchase.

Building one here takes minutes, because your products are already in. Connect Shopify, Etsy, or WooCommerce β€” or upload a CSV β€” on the products page, and Pin Generator carries over every name, description, price, photo, and URL. Create a catalog, choose which products belong in it, done. The data matches your shop because it came from your shop.

From there, tick the items you want on Pinterest and generate pins for them. Each pin gets the real product photo and points at the real product page. Queue them on the scheduler and your storefront drip-feeds onto Pinterest all month.

// on every item

Five fields that sell the product

Each catalog item carries everything a shopping pin needs.

Name + description

Straight from your shop

The title and description arrive with the import, so the catalog always matches the store. Rename the pin copy later if you want β€” the product record stays true.

Price

Visible before the click

Price is a first-class field, which is what puts it on the pin itself. Shoppers who click a pin with a price on it already know what they're saying yes to.

Images + link

Real photo, real page

The product photos and the buy link travel with the item. Every pin generated from it shows the actual product and lands on the actual page that sells it.

Running Pinterest shopping ads? They run on exactly this catalog. Build it here, then flip ads on in Pinterest Ads β€” the product data is already in place.

// three steps

Store β†’ catalog β†’ pins

First, import your products β€” a store connection or a CSV, either works. Second, create a catalog and pick what goes in it: the whole shop, one collection, or this week's launches. Third, generate pins for the items you select β€” use a template if the shop's pins should share one look β€” and hand them to the scheduler to publish on a steady drip.

// faq

Pinterest catalog FAQ

Product lists, shopping pins, and where the data comes from.

What is a Pinterest catalog?

A product list Pinterest can read. Each item carries a name, description, price, images, and the link to buy. Pinterest uses catalogs to power shopping pins β€” the ones where the price sits right on the pin.

Where do the products come from?

From your store. Connect Shopify, Etsy, or WooCommerce on the products page, or upload a product CSV. Your catalog is built from those imported products, so the names, prices, and photos match your shop exactly.

How is a catalog different from a pin?

A pin is one image with a link. A catalog item is the full product record behind it β€” name, description, price, images, URL. Generate pins from your catalog items and each pin arrives with the real photo and the real product page attached.

Can I use my catalog for Pinterest shopping ads?

Yes β€” shopping ads run on a catalog, and this is where you build one. Create the catalog in Pin Generator, then switch ads on in Pinterest Ads on the account that owns it.

Can I make pins for just some of the products?

Yes. Open the catalog, tick the items you want, and generate pins for exactly those. Launching three new products? Three clicks, three pins, each with its price and link already in place.