Year over year
Against the same time last year
This is the seasonal check. Mother's day gifts up 200% year over year means the search is back, not that it was invented this week. Prefer phrases that are up on this column and on the monthly one.
Trend alerts
Email alerts · weekly recommended
Pinterest trend alertswhen a keyword starts to climb
Pick the keywords and regions you publish for. Pin Generator emails you when those Pinterest searches are growing, so you can design the pin in the week demand shows up.
up to 50 keywords18 regionsdaily · weekly · monthlyyear and month growth
The trend alert form loads in the browser. Log in and connect Pinterest to save keywords, regions, and an email schedule.
// the email
What a Pinterest trend alert shows
Two comparisons for every keyword that is moving. That is the whole email.
Month over month
Against the recent month
This is the timing check. A big month-over-month jump means people are searching it now. If year-over-year is flat or down, treat it as a short spike and only pin it if you can publish this week.
Read 30% or more as a strong lift, under 30% as building, and a negative number as cooling. The interest filter is optional. Use it when a keyword like “gifts” is too broad and you only want the slice that matches your niche.
// sample
A sample alert for “gifts”
United States, keyword gifts, no interest filter. Live alerts use the keywords and regions you save.
| Keyword | Year over year | Month over month |
|---|---|---|
| mother's day gifts | 200% | 1500% |
| mothers day gifts from kids | 200% | 700% |
| creative graduation gifts | 200% | 400% |
| homemade mothers day gifts | 7% | 700% |
| college graduation gifts | −6% | 300% |
Sample figures, so you can see the columns. “College graduation gifts” is up this month and down versus last year — a spike, not a season you can count on. Test an alert above to see your own keywords before you save it.
// how to use it
How to act on a trending keyword
The percentage is not the assignment. A pin you can publish this week is.
01
Find phrases worth watching
Use Pinterest keyword research first if you do not already have a list. Save phrases your content can match. Cap an alert at the keywords for one niche.
02
Trust the overlap
Pin the rows that are up year over year and month over month, and that you can illustrate. Skip a huge percentage that points at a topic you do not publish.
03
Put the phrase on the pin
The title should be the search. Design the image so it shows that idea, then schedule it in the same week. A trend you pin a month later is someone else's traffic.
// setup
How to set up Pinterest trend alerts
01
Connect Pinterest
Log in to Pin Generator and connect the Pinterest account you publish from. Trend data is requested with that account.
02
Choose region, keywords, frequency
Regions and keywords are required. Interests are optional. Leave frequency on weekly unless you have a reason to check more or less often.
03
Test, then save
Test trend alert shows the current movers without waiting for the email. Save it, name it, and the next note goes to the email on your account.
// walkthrough
Watch the setup
A short walkthrough of creating an alert and reading the email.
// faq
Pinterest trend alerts FAQ
Frequency, growth columns, and how alerts relate to keyword research.
What is a Pinterest trend alert?
A Pinterest trend alert watches keywords you choose and emails you when Pinterest search volume for those keywords is growing. Each email shows year-over-year and month-over-month growth so you can publish while the search is climbing, not after it has peaked.
How often should I receive trend alerts?
Weekly. A keyword can show as growing every day for months, so a daily email turns into noise. Monthly is fine for evergreen niches. Use daily only when you are covering a short seasonal moment and you will actually pin that day.
What do the growth percentages mean?
Year over year compares search volume with the same time last year. Month over month compares it with the recent month. Growth of 30% or more is a strong lift. Under 30% is building. A negative number means the phrase is cooling. A phrase that is up both month over month and year over year is a seasonal lift, not a one-week blip.
How many keywords can one alert track?
Up to 50 keywords per alert. You can track more than one region, and you can add an optional Pinterest interest filter to narrow the results. Split unrelated niches into separate alerts so the email stays readable.
Do I need a Pinterest account connected?
Yes. Trend data comes from Pinterest, so you need to be logged in to Pin Generator with a Pinterest account connected. Use Test trend alert before you save if you want to see the current results without waiting for the first email.
How is a trend alert different from keyword research?
Keyword research is a snapshot: volume ranges, related terms, and what is trending today. A trend alert is the follow-up. You save the phrases that match your content and get an email when those searches start climbing. Use the keyword research tool to find the phrases, then an alert to time the pins.
// ready when you are
Watch the searches that matter
Save an alert for the keywords you already rank for, or find new ones first and come back.