Profile
The account fields
Claimed website, profile text, and the other checks Pinterest uses to understand who the account is. A failed check is listed with the value that failed, not just a red mark.
Profile Audit
Score out of 100 · kept 90 days
Pinterest profile auditwhat the account is missing
Run an audit on a connected Pinterest profile. You get a score, the boards and pins behind it, and a short list of fixes. A sample report is below if you are not logged in.
profile checklistboard issuespin health90-day analytics
The audit loads in the browser. Log in and connect Pinterest to score your own profile, or scroll on for what the report covers.
// the score
What a Pinterest profile audit checks
Four areas. The number is a summary. The lists under it are the work.
Boards
Empty, undescribed, or stale
Boards with no pins, boards missing a description, and boards that have not been pinned to recently. Pinterest-managed boards are left out of the issues you are asked to fix.
Pins
A sample, not every pin
Alt text coverage, how many pins go out per day, and the mix of original pins to repins. Link, description, and alt text figures use the pins you can actually edit.
Analytics
The last 90 days
Impressions, pin clicks, saves, and outbound clicks, plus how that traffic splits by device, format, and source. This is performance, separate from whether the profile is filled in.
// after the score
Use the report, then keep it current
01
Fix the failed checks
Start with high-priority recommendations. Empty boards and missing descriptions are usually faster than redesigning pins.
02
Email yourself the report
Audits are kept for 90 days. The email is the summary, with the score, the checklist, and a link back to the full report.
03
Let the monthly run repeat it
Accounts opted in to profile audit emails get a fresh run each month. If Pinterest cannot be reconnected, you get a note to reconnect instead of a silent skip.
// faq
Pinterest profile audit FAQ
What is a Pinterest profile audit?
A Pinterest profile audit checks the account itself: the profile fields, boards, a sample of pins, and the last 90 days of analytics. Pin Generator turns that into a score out of 100 and a list of fixes, such as empty boards, missing descriptions, weak alt text, and links that do not resolve.
Do I need to be logged in to see an audit?
You can view a sample report without an account. To audit your own profile, log in and connect the Pinterest account. The report uses that account's boards, pins, and analytics.
How long is an audit kept?
Profile audits are stored for 90 days. From the report you can email a copy to yourself if you want it after that. Monthly audits are also emailed to accounts that have opted in.
What does the score measure?
The score combines profile checks, board health, pin health, and recent performance. A high score means fewer missing pieces, not that every pin is a hit. The recommendations under the score are the actions that move it.
Will this delete pins or boards for me?
Not by running the audit. The report can list empty boards, stale boards, and pins that are not earning their place. Deleting or editing them is a separate action you confirm on the report.
// ready when you are
Score the profile you actually publish from
The sample shows the shape of the report. Connect Pinterest when you want the numbers from your account.