Pinterest for Etsy - Top Tips for Etsy Sellers on Pinterest in 2025

You’ve got beautiful products on Etsy, but how do you get them in front of the right people? If you’re not pinning your products on Pinterest, you’re leaving serious money on the table.

With more than 578 million monthly active users, Pinterest is now the third-largest search engine in the world, just behind Google and YouTube. For visually appealing products (the kind that thrive on Etsy) it’s one of the best platforms to drive traffic straight to your shop.

But how do you get started? What are the best practices? And is there an easy way to automate the process?

In this article, we’ll walk you through everything you need to know about using Pinterest as an Etsy seller, from strategy and linking options to our favorite automation tool that makes the whole process easier.

Why Pinterest and Etsy Work Well Together

Pinterest and Etsy are a natural match, as both platforms are built around visuals, creativity, and search intent. Most people do not come to Pinterest to passively scroll or be entertained, they come looking for ideas, inspiration, and answers. Because of this, Pinterest is an ideal place to drive qualified traffic directly to your Etsy shop.

While other platforms rely heavily on trends or viral content, Pinterest functions as a visual search engine. Users type in exactly what they are looking for, whether that is “minimalist gold necklace,” “boho wall art,” or “digital planner template.” When your products align with those searches, you have a much higher chance of getting clicks from people who are ready to take action.

The overlap is perfect – Etsy provides unique, creative products, and Pinterest provides a massive audience actively searching for them. Together, they create a powerful opportunity for sellers who know how to optimize their content.

And today, we’re showing you exactly how to make Pinterest work for your Etsy business.

Prefer to watch instead of read? We’ve outlined this full walkthrough in our YouTube video here:

Create Your Pinterest Strategy

Before we get started, it’s important to note that to access all of Pinterest’s features,  including analytics and link tracking, you’ll need a Pinterest Business Account. It’s completely free to open or convert your existing account. If you haven’t set one up yet, we’ve written a full walkthrough here.

Not every Etsy product can (or should) be marketed on Pinterest in the same way. The type of product you sell plays a major role in how you approach your strategy.

For example, if you sell digital products like printable planners, workout guides, or templates, your focus should be on volume. Creating a wide variety of pins that highlight different features, use cases, and styles will help you reach more audiences and maximize clicks back to your listing.

If you sell physical products like jewelry, home decor, or clothing, aesthetic visuals should take the lead. Clean, high-quality photography, styled lifestyle images, layflats, or mockups that show your product in context tend to perform best. Pinterest users are highly visual, and they want to see how your item will look in their own space or daily life.

In both cases, success depends on pairing strong visuals with clear, keyword-rich descriptions. When your pins match what buyers are already searching for, you increase your chances of showing up in their feeds and driving consistent traffic to your Etsy shop.

Best Practices for Adding Links to Your Pins

Once you’ve created your pins, the next step is deciding where they should lead. As an Etsy seller, you have three main options:

1. Direct to the Product Listing – This is the simplest choice and works well for promoting a specific item. Just remember, if you’re always linking to the same URL, Pinterest may see it as repetitive and spammy,so use this option sparingly. 

2. Your Etsy Shop Homepage – Sending people to your shop homepage gives them a chance to browse and discover more of your products. It’s a great option if you want to encourage multiple purchases.

3. A Blog or Landing Page – This is the option we recommend most. Pinterest rewards content variety, and a blog or landing page gives you far more linking opportunities. Instead of pinning the same listing over and over, you can create posts like tutorials, roundups, or gift guides that feature your products in context. This not only improves your reach on Pinterest but also provides extra value to your audience and builds trust in your brand.

The key is to avoid relying on just one type of link. Rotate between these options so your pins stay fresh, your content looks less repetitive to Pinterest, and your audience has more opportunities to explore your products.

Top Three Tips for Etsy Sellers on Pinterest

If you want your Etsy listings to perform well on Pinterest, there are three essentials to focus on:

1. Strong, Click-Worthy Images

The photos that work on your Etsy listings are not always the same ones that perform best on Pinterest. Pins should be vertical, clear, and easy to understand in just a second or two. Avoid clutter or excessive text, and instead use clean layouts with high-quality images. 

If you’re selling a digital product, mockups showing the product in use will stand out far more than a plain screenshot. If you’re selling a physical product, lifestyle photography that helps buyers picture it in their own lives can dramatically improve clicks.

2. Pinterest-Specific Keywords

Search behavior on Pinterest is different from Etsy, and that means your keywords need to be, too. Take time to explore the Pinterest search bar and Pinterest Trends to see what people are actively typing in. Look at autofill suggestions, related searches, and modifiers like “easy,” “aesthetic,” or “under $25.” These can help you tailor your pins so they match real searches. Add the keywords naturally to your pin titles, descriptions, and boards so your pins can reach the right audience.

3. Build Trust and Authority

Most people scrolling Pinterest will have no idea who you are, so your job is to build trust quickly. Highlighting positive reviews, adding pins with customer testimonials, or simply noting the number of satisfied buyers can make a difference. Video pins are another great way to build authority because they show your product in action. These touches create credibility, and credibility is what turns a curious browser into a buyer.

As an Etsy seller, it’s important to understand the difference between the two platforms so you can market yourself correctly and get your products seen.

Our Preferred Pinterest Automation Tool

The biggest challenge for most sellers is consistency. Creating fresh pins day after day can be time-consuming, and without a system, easy to lose momentum. This is where automation makes all the difference.

We recommend Pin Generator, a tool designed specifically for Pinterest creators and sellers. It connects directly to your Etsy shop, automatically pulls in your product listings, and creates optimized pin designs for you. You can customize the templates, swap in stronger visuals, and schedule everything to post at the right time.

Instead of manually making every pin in Canva, uploading them one by one, and tracking links, Pin Generator streamlines the entire process. It even saves your brand colors, fonts, and templates so your pins remain cohesive without any extra effort.

For Etsy sellers, this means more time to focus on product creation and customer service, while your Pinterest marketing runs smoothly in the background. 

Test it for yourself and try Pin Generator for free today!