Suggested
Phrases tied to your seed
Terms Pinterest associates with what you typed. Start here when you want closer variations of the same idea, including the way people actually spell and order the words.
Keyword research
Free tool · live Pinterest data
Pinterest keyword researchfor the phrases people search
Type a seed phrase and see how Pinterest actually searches it: monthly volume ranges, related terms, and keywords trending in your region. Then put the winning phrase on the pin.
suggested termsrelated searchestrending keywords18 regions
The keyword search loads in the browser. Connect a Pinterest account to see live volumes, related terms, and trending keywords.
// what it is
What Pinterest keyword research is for
The search box above is the tool. This is how to use what it returns.
Pinterest is a search engine. The words in a pin title, a pin description, and a board name are how Pinterest decides which searches that pin can appear in. Pinterest keyword research is the step before design: find phrases people already type, check that those phrases have demand, and choose one primary phrase the pin can honestly match.
A useful keyword is specific enough to describe the pin and common enough that people search it. Gifts is enormous and too broad to win. Homemade mother's day gifts tells Pinterest who the pin is for and what it shows. Start with the broad seed, then move to the tighter phrases in the results.
Research the audience's words, not your brand name. People rarely search a shop's name unless they already know you. They search the idea: fall porch decor, weeknight pasta, linen blazer outfit. If the pin cannot deliver that idea, pick a different phrase. Volume without a match does not get saves.
// reading results
Suggested, related, and trending
One search returns three lists. They answer different questions.
Related
Neighboring searches
Searches people also make. Use these in the description, or as the next pin in a series, when the suggested list is too close to the seed to give you a new angle.
Trending
Growing in your region
Keywords climbing in the region you picked. A trending phrase with a modest volume range can outperform a huge evergreen term if you publish while it is rising.
Volume is a range, not a count. Pinterest buckets monthly searches into bands such as 100–1K, 10K–100K, 100K–500K, and 5M+. Compare bands. Do not treat 5M+ as five million exact searches, and do not throw away a 10K–100K phrase that describes the pin perfectly.
Region changes both the trending list and the volume bands. Keyword suggestions stay in English no matter which region you pick. If you publish for the UK, Canada, Australia, Germany, or Latin America, switch the region before you trust a volume.
United StatesCanadaUnited Kingdom & IrelandAustralia & New ZealandGermanyGermany, Austria & SwitzerlandFranceSpainItalySouthern EuropeNetherlands, Belgium & LuxembourgCentral EuropeNordicsBrazilMexicoArgentinaColombiaLatin America
// how to do it
How to do Pinterest keyword research
Four passes. The tool does the lookup. You still choose the phrase.
01
Start with a seed someone would type
Use the words a buyer or reader would search, at least three characters. “Linen blazer” beats your collection name. Pick the region you actually publish to before you read the volumes.
02
Keep phrases that match the pin
Scan suggested and related terms. Drop anything the image and the landing page cannot deliver. A mismatched keyword gets the impression and loses the save.
03
Check what is climbing
Open the trending group for that region. If a phrase is both relevant and growing, it is a better pin this month than a bigger phrase that has been flat for a year.
04
Put one phrase in the title
Write the title as the search, not as a stack of hashtags. Work two related phrases into the description. Save the winners as a trend alert so you hear when they spike.
// on the pin
Where the keyword goes
Pinterest reads the text you attach to the pin and the board. The image still has to show the same idea.
Pin title
The primary phrase
Lead with the search, in normal sentence case. “Easy weeknight pasta” is a title. “#pasta #dinner #recipe #easy #weeknight” is a tag pile, and it does not tell Pinterest which search to rank.
Description
Related phrases, in sentences
Write one or two sentences a person would read. Fold in related terms from the research. Hashtags are optional. They do not replace the title.
Board
The broader topic
Name the board for the category, such as “Weeknight dinners”, and let each pin target a narrower phrase. A board full of unrelated keywords does not rank for any of them.
// vs google
Pinterest keyword research vs Google
Same habit, different searcher. Do not paste a Google list into Pinterest and expect it to hold.
Pinterest
Ideas people want to save
Searches are visual and often inspirational: outfits, rooms, recipes, gifts, how-to steps. The pin has to look like the phrase. A keyword with modest volume and a matching image beats a huge phrase your photo does not illustrate.
Google
Answers and products
Google volume includes navigational and commercial queries that barely exist on Pinterest, and it misses idea-led phrases that are huge here. Use Google research for the blog post. Use this page for the pin that promotes it.
// sample
What a search for “gifts” looks like
A broad seed fans out into tighter phrases. The ranges below are a sample of that layout, not a live query.
| Keyword | Monthly searches |
|---|---|
| gifts for best friends | 5M+ |
| birthday gifts | 1M–2M |
| christmas gifts | 3M–4M |
| gifts for boyfriend | 100K–500K |
| gifts for dad | 10K–100K |
| personalized gifts | 1K–10K |
| eco friendly gifts | 100–1K |
Sample ranges, shown so you can see the table. Connect Pinterest and search above for live volumes in your region. Higher bands are green, mid bands amber, smaller bands red.
// keep watching
A keyword list goes stale
Keyword research is a snapshot. “Mother's day gifts” is quiet in November and crowded in April. Once you have phrases that match your pins, save them as a Pinterest trend alert. Pin Generator emails you when those searches are climbing month over month and year over year, so you publish in the week the demand shows up.
When you are ready to design, open Generate with the keyword attached. The title and the image should say the same thing.
// faq
Pinterest keyword research FAQ
Volumes, regions, and how this differs from a Google keyword tool.
What is Pinterest keyword research?
Pinterest keyword research is finding the phrases people type into Pinterest search, then using those phrases in pin titles, descriptions, and board names. Pinterest matches pins to searches using that text, so the phrase you pick decides which searches a pin can show up for.
Is this Pinterest keyword research tool free?
Yes. Looking up keywords does not use Pin Generator credits. You need a connected Pinterest account. Pinterest only returns search volumes for a business account that has an ad account. You do not need to run ads. If volumes come back empty, reconnect Pinterest or create an ad account in Pinterest Ads.
What do the search volume ranges mean?
Pinterest reports monthly search volume as a range, such as 100K–500K or 5M+, not an exact number. A wider, higher range means more people search that phrase. Compare phrases against each other rather than treating a range as a precise count.
What is the difference between suggested, related, and trending keywords?
Suggested terms are phrases Pinterest associates with your seed. Related terms are neighboring searches people also make. Trending keywords are phrases growing in the region you selected. Use suggested and related terms to find language that matches your pin, and trending terms to see what is climbing right now.
Which region should I research?
Pick the region where your audience searches. Region changes trending keywords and the search volumes Pinterest returns. Keyword suggestions themselves are English-language only, even if you select Germany, France, Brazil, or another non-English region.
How is Pinterest keyword research different from Google?
People search Pinterest for ideas they can save: recipes, outfits, rooms, gifts, tutorials. A high-volume Google keyword can have almost no Pinterest demand, and a phrase that is huge on Pinterest can be minor on Google. Research the platform you are publishing on.
How many keywords should one pin target?
One primary phrase in the title, written the way someone would search it. Use two or three related phrases naturally in the description. A title stuffed with tags is harder to read and harder for Pinterest to match to a single search.
Can I make a pin from a keyword I find here?
Yes. Each result has a generate link that opens the pin creator with that keyword, so the title and the image start from the same phrase.
// further reading
Related guides
Shorter posts on tags, niches, and where a keyword sits in the pin.
// ready when you are
Find the phrase, then pin it
Research is free. Connect Pinterest to load live volumes, or start with a trend alert if you already know the keywords to watch.