Pinterest Virtual Assistant 101: A Guide to Pinterest VA Jobs
30 September 2021
Are you passionate about social media and need a job that can work around your schedule? Working as a Pinterest virtual assistant may just be for you! Accepting one of the many available Pinterest jobs is one of the most convenient work-from-home jobs — but where do you begin?
A Pinterest virtual assistant performs many roles within the platform. In a nutshell, a Pinterest VA helps bloggers and businesses reach a larger audience by leveraging the various benefits of Pinterest.
The career path is fun and rewarding if you’re interested in Pinterest and freelance work. Even better, Pinterest virtual assistant jobs are not all that difficult to get involved in either.
As experts in the field, our team at Pin Generator has put together information answering questions like what does a Pinterest VA do, how much does a Pinterest VA make, and how you can get started.
Why Does a Business Need a Pinterest Virtual Assistant?
Did you know 93% of Pinterest users reported planning future purchases while scrolling through Pinterest?
Investing in Pinterest is a very beneficial platform that all businesses should take advantage of. Unfortunately, creating a successful Pinterest business account is also very time-consuming. Many businesses simply don’t have the time or the capital to maintain a successful account, and this is where a Pinterest virtual assistant comes in!
Pinterest VAs are able to help grow businesses a successful Pinterest account without the added stress of maintaining it.
As a business, hiring a Pinterest manager or virtual assistant can be a major asset as they help with the following benefits.
- Content creation
- Consistent pinning (although Pin Generator’s scheduling tool can help with this, too)
- Time savings
- Platform expertise
- Keyword optimization
- Audience engagement
- Analytics and reporting
- Expansion and growth
- Long-term strategy
- Ad campaigns
- Cost-effectiveness
What Does a Pinterest Virtual Assistant Do?
Pinterest virtual assistant services help businesses to use the platform to their advantage. A Pinterest VA is a skilled professional who specializes in managing and optimizing a business’s presence on the Pinterest platform.
With a deep understanding of Pinterest’s algorithms, trends, and best practices, a Pinterest VA assists businesses in maximizing their visibility, engagement, and reach on this visual discovery and social media platform. By taking on various tasks related to content creation, strategy development, audience engagement, and performance tracking, a Pinterest VA enables businesses to harness the full potential of Pinterest as a powerful marketing tool.
Most Pinterest virtual assistant jobs include some (or all) of the following tasks:
- Setting up a Pinterest business account
- Creating a large number of custom pin designs, which is made easy with the help of Pin Generator
- Scheduling a specified number of pins each month (watch this space)
- Checking and uploading new content
- Performing a Pinterest audit on their current account if they already have one set up
- Updating pins while keeping SEO in mind
- Looking for and applying for group boards
- Reviewing Pinterest data analytics
How to Become a Pinterest Virtual Assistant
Becoming a Pinterest virtual assistant isn’t necessarily difficult if you follow the basic steps.
1. Evaluate Your Pinterest Knowledge
Before starting a career as a Pinterest virtual assistant, you need to evaluate how much you already know about the platform.
Are you active on Pinterest and up to date with the best Pinterest automation software tools? Or have you experimented with different Pinterest strategies and already know the steps that a successful Pinterest marketing strategy needs? There are plenty of Pinterest virtual assistant courses available that can help you fill the gaps.
First, you need to spend some time figuring out the algorithm and how it works. The more knowledge you have about the platform, the more successful your business will be.
2. Find Your Why
Finding your why is a crucial preliminary step to becoming a successful Pinterest virtual assistant. It involves identifying the core reasons behind your desire to pursue this role. Are you drawn to the creative aspect of crafting visually appealing pins? Does the satisfaction of helping businesses grow their online presence resonate with you?
By understanding your personal motivations, passions, and goals, you can better align your skills and aspirations with the role of a Pinterest VA. Your why will not only guide your professional journey but also infuse your work with purpose and dedication, ultimately leading to more fulfilling and impactful contributions to the businesses you support on the platform.
3. Choose Your Target Market
Are there specific types of blogs or businesses that you are drawn to or that you are more interested in than others? We recommend that you keep these in mind when choosing your target market.
During this step, it’s important to get specific. It’s easier to find clients when you’re working with one niche. You’ll be more likely to know their jargon and be able to relate to their business as a whole.
Your target market determines the type of business owners and bloggers you will work with. So why not pursue a niche that you’re passionate about?
4. Create a Service Menu
By this stage, you should be ready to create your list of services. When creating this list and its pricing, the amount of time that each service takes should be considered.
As we mentioned earlier, the job of a Pinterest virtual assistant covers a wide range of services — all of which have to do with creating a successful Pinterest business account for the client. So keep that in mind when creating a services list!
5. Start Looking for Clients
The great news is that once you are set up, there are many different ways to find clients, especially with a specific target market in mind.
You could start by identifying and joining Facebook groups or asking your family and friends to spread the word. Another option is to identify businesses and entrepreneurs who could benefit from their Pinterest expertise. Utilizing social media platforms, freelance websites, and professional networks can help in showcasing your skills and reaching out to potential clients.
Crafting a compelling portfolio highlighting your pin design, content strategy, and engagement capabilities will make you stand out. By proactively reaching out, showcasing your value proposition, and tailoring your pitch to each client’s unique needs, you position yourself as a valuable partner in enhancing their Pinterest presence. The process of seeking clients is essential in launching a successful Pinterest virtual assistant career, enabling you to build a diverse and rewarding client base.
6. Pitch Your Services
Once you have found potential clients, start by introducing yourself and the services that you provide. There is an endless number of ways to make this introduction, like cold-emailing or posting on Facebook groups, to name a few.
Effective pitching involves presenting a clear and compelling value proposition to potential clients. Craft a personalized message highlighting how your pin creation skills, content strategy, and audience engagement can contribute to their Pinterest success. Emphasize the benefits of your expertise in driving traffic, increasing engagement, and ultimately boosting the brand’s online visibility.
Tailoring your pitch to each client’s specific needs and demonstrating your understanding of their niche will showcase your dedication and professionalism. A well-crafted pitch showcases your capabilities, confidence, and commitment, positioning you as a reliable partner in achieving their Pinterest goals.
Suggested Pinterest VA Courses
These courses can provide you with the necessary skills and knowledge to excel as a Pinterest virtual assistant, whether you’re just starting out or looking to refine your existing skills.
Commonly Asked Questions on Pinterest VAs
Curious about the role of Pinterest Virtual Assistants? Here are some answers to frequently asked questions about this dynamic profession.
How to hire a Pinterest virtual assistant?
Hiring a Pinterest virtual assistant involves a few key steps to ensure you find the right professional to enhance your Pinterest presence and achieve your business goals:
- Clarify the specific tasks and responsibilities you want your Pinterest VA to handle.
- Look for Pinterest virtual assistants through online platforms, social media, freelancing websites, or referrals.
- Ensure the VA possesses skills in pin design, content strategy, keyword optimization, and engagement techniques.
- Reach out to potential candidates and have a conversation about your needs, their services, and their approach to Pinterest management.
- Inquire about their rates and payment structure.
- Request references from previous clients to get insights into their work ethic, professionalism, and results.
- Consider starting with a smaller project or trial period to assess their skills and compatibility with your needs before committing to a long-term arrangement.
- Once you’ve identified a suitable Pinterest VA, create a contract that outlines the scope of work, payment terms, confidentiality agreements, and other relevant details.
- Provide necessary access to your Pinterest account, branding guidelines, and any tools they might need.
- Maintain open and clear communication throughout the collaboration.
- Regularly assess the Pinterest VA’s performance based on key metrics like engagement rates, traffic increase, and overall Pinterest growth.
What is the average Pinterest virtual assistant salary?
The amount that a Pinterest VA earns depends on the level of experience and skills. Starting out, newcomers can typically make around $25 to $30 per hour. As you gain experience and expand your skill set, your earning potential can increase to as much as $100 per hour.
Let Pin Generator Help You Become a Successful Pinterest Virtual Assistant Today
One of a Pinterest virtual assistant’s most important jobs is creating pins specific to the business’s needs — and that’s where Pin Generator comes in. The innovative software produces high-quality, easily readable, and eye-catching pins with the click of a button.
Simply add the website URL and watch the magic happen. Create a high volume of quality pins in a matter of seconds, and customize the creations to your heart’s content. Interested in learning more? Play around with Pin Generator’s tool here!
If you have any questions about how Pin Generator works or our sales packages, please don’t hesitate to contact us here.
