Pinterest SEO & Keyword Research

Pinterest is a search engine. Mastering SEO is the key to getting discovered.

Unlike social media where reach depends on followers, Pinterest shows your content to anyone searching for related topics. This means SEO (Search Engine Optimization) is critical. The right keywords in your pin titles and descriptions determine whether your pins appear in search results.

How to Find High-Volume Keywords

One of the best free methods is using the Pinterest Ads campaign creator. Start creating an ad (don't worry, you won't need to spend any money), enter any details on the first page and click continue. On the next page, find the "Interests and keywords" section and click "Add keywords." Search for terms your audience might search for, and you'll see suggestions along with their monthly search volume.

Pin Generator's Keyword Tool

Pin Generator includes a built-in Keyword Research Tool that's completely free to use. It suggests related keywords, shows search volumes, and helps you discover terms you might not have thought of.

The great news is that when you use Pin Generator's automation with AI title and description generation enabled, the AI automatically incorporates relevant keywords into your pin content. This means your pins are SEO-optimized without you having to manually write each title and description.